White Flashlight Torch
CPI moderate growth in the first half retail appliances with "l" machine - household appliances sales, energy saving air-conditionin
Widely expected February CPI will be 2.0% -2.3%, and the current real interest rates hovering in the positive and negative critical point. We believe that, CPI growth will moderate further boost the retail-style,
Home Appliances
Profit growth and other consumer industries, the role of 5,6 month hikes resulted CPI is likely to occur throughout the year peak, when the retail appliance industry, higher gross margin growth will follow. Recommended Stores and
White
Industry related companies.
RPI high negative correlation with the real interest rate
Since 1990, the RPI (retail price index) and real interest rates to see, when real interest rates turning negative, it will further boost the rise in RPI, the two reach the valley and the peak almost simultaneously, we that real interest rates turn negative, will encourage more consumers to increase the proportion of current consumption, the fear of currency depreciation and the investment threshold limits are uncertain factors, consumer durables, capital flows have become the main channel for public . During this period,
Car
And household appliance industries in the retail growth has been strong growth in other sub-sectors.
CPI's not only pushed up retail sales growth rate will raise the retail, household appliances industry
Sell
Margin. From the CPI and the department stores, chain sales gross margin trends of view, growth in retail gross profit margins generally precede the peak CPI, we believe that the peak year CPI may appear in years, so about the second quarter, the retail sector is still to maintain strong profit growth.
Then the situation from the home appliance industry, CPI's rise will not lead to product cost of upgrading, although copper, wire and other raw material prices rising, but household appliances can be very good sharing the cost of the upstream industry, the future of the industry profit margins are protected. In addition, as
Appliances to the countryside
Continue to implement the policy, we believe that the structure of household appliances in urban and rural areas to upgrade the wider promotion of the industry's profits this year may exceed the growth rate expected.
And industry leaders concerned about the regional concept
Conversion has not been completed in the style of the period, household appliances, retail and other industries will remain weak cycle of a continued market performance.
This year, our retail stores east of statistics for the overall increase 5.13%, the Midwest department store retailer was 8.2% overall increase over the same period was A Shares -6.46%. Within the industry from the retail perspective, the Midwest department store company has been leading the performance of eye-catching. We believe that valuation is not high, but also the relevant regional investment hot spots in the future will be stronger than the market, such as the Xinhua Department Store (600,785, stock it), Hefei Department Store (000,417, stock it), Chongqing Department Store (600 729, stock it) and so on.
And home appliances industry
Energy
, Low-carbon materials will also be promoting new products, new market, thus speeding up product upgrading, guide public demand, the recently published
Air conditioning
The new energy efficiency standard will further expand the leading market share, the company's products also have the cost advantage, profit margins greater room for improvement, we are optimistic Gree
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